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Article: Beyond CRM: Managing the Customer Experience

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John Goodman presents a series of compelling essays on the customer experience.

In this piece, John discusses the inextricable linkage between CRM and the customer experience..

Download a PDF of the article entitled Beyond CRM: Managing the Customer Experience

Read the full article on the www.forbes.com website.

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About Scott Broetzmann

President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.