About Us
5 Decades Of Customer Experience Wisdom
Customer Care Measurement & Consulting (CCMC) is a pioneering survey research and consulting firm that has been at the forefront of revolutionizing the customer experience for over 50 years. Our full-service approach helps clients from any industry hear the voice of their customers, convert insights into action and best their competition.
Our unique value proposition lies in our tailored solutions, an authoritative, experienced team, and keen insights on emerging industry trends — all with one mission: to be a trusted partner in guiding the transformation of the customer experience from ordinary to extraordinary.
We empower businesses to strengthen their relationships with their customers and shape sustainable success. We pride ourselves on inspiring our clients to make data-driven decisions that are rooted in actionable customer feedback.
Our Guiding Principles
Embracing these values is more than just savvy business for us – it's at the heart of making a genuine, positive impact on our clients' business results and their customers’ journey. Because at the end of the day, we know that when we stay true to our principles, we are not only driving our growth, but fostering a customer experience that is truly exceptional.
Stewards Of The Customer Experience
Stewards Of The Customer Experience
Valuing The Science Of The Customer Experience
Valuing The Science Of The Customer Experience
Collaboration & Transparency Are Key
Collaboration & Transparency Are Key
We Practice What We Preach
We Practice What We Preach
Acting With Integrity
Acting With Integrity
Paying It Forward
Paying It Forward
There’s Always Room For Improving The Customer Experience
There’s Always Room For Improving The Customer Experience
Where Authenticity Meets Expertise
We’re not just your typical customer experience research and consulting firm; we’re architects of actionable results backed by science-driven data.
Our cohesive team of customer experience experts are not only leaders in the field, but steadfast partners to our clients. Trustworthy, and committed, we’re more than just a company – we’re a collective of visionaries, problem solvers, and innovators.
Dive in, get to know us, and discover the unique blend of talent and expertise that sets us apart. Together, let’s be customer experience pacesetters.
Scott M. Broetzmann
President, CEO & Co-Founder
Having collaborated with more than 500 companies, worldwide, in nearly every sector, Scott has a well-rounded, results-focused, and practical perspective on how to make the leap from measuring to managing the customer experience.
A social scientist by training – in the disciplines of Social Psychology and Communication – Scott has a special affection for data, applied analytics, and the value of a fact-based approach to engineering a better customer experience. A pragmatic business analyst by vocation, he believes that the secret sauce for realizing customer experience profitability is motivating managers to translate the voice of the customer into a business case.
As Scott often remarks, “data doesn’t take action – people do.” Scott’s forte is helping companies translate voice of the customer survey data into effective, actionable business plans. An emerging thought leader, Scott’s work and perspectives are routinely featured in the national and international conversation about the customer experience.
You might read about his views in The Wall Street Journal, The New York Times, The Washington Post, USA Today, Business Week, Forbes, or Money. Or perhaps you might see his work referenced on CNN, MSNBC, or CBS News.
Scott lives in Alexandria, Virginia with his wife, Jennifer, and their three children, Ellen, Elizabeth, and Benjamin.
David Beinhacker
Chief Research Officer & Partner
David has an aptitude, the skill set, and a penchant for bridging the proverbial gap between the science of the customer experience and business acumen.
As he sees it, complex statistics and mathematics don’t have much value if they don’t genuinely shape decisions and actions that improve the customer experience.
Possessing a rare talent for fashioning business cases from survey results, and demonstrating a zeal for storytelling with complex data, David is helping blue
chip companies improve their customer experience ROI.
His skills in bringing data to life have been honed over a decade of practical experience, working with some of the best and most admired corporations from more than a dozen sectors.
David lives in Alexandria, Virginia with his wife Christine and their daughter Helena.
John A. Goodman
Vice Chairman
A co-author of the 1970’s breakthrough study of consumer complaint behavior and customer service for the White House Office of Consumer Affairs, John is one of the original trailblazers of the customer experience industry. His contributions to this research overturned conventional wisdom and were instrumental to repositioning customer care as a potential profit center.
Since then, John has “written the book” on the customer experience – literally and figuratively.
Having personally directed some 1,000 customer experience studies for clients worldwide in every conceivable sector, John is an authoritative consultant in the field of customer-driven quality.
John facilitates the alliance of Service, Quality, Insights, Digital Marketing and IT to create a business case for a stellar experience that the most cynical CFO will accept.
His first book – Strategic Customer Service – offers a panoramic view of his body of work and presents a proven, practical approach for leveraging the profitability of better customer relationships.
It has been translated to multiple languages in both Europe and Asia. The new second edition of Strategic Customer Service was published by Harper Collins February 2019 and includes an enhanced section on empowerment, Voice of the Customer, technology and outsourcing.
John is also the author of Customer Experience 3.0, which focuses on why companies need to learn the benefits, pitfalls and best practices of the latest technologies to create a seamless customer experience that will improve their bottom line.
John is an engineer by training. So it’s no surprise that his approach to harnessing the benefits of a better customer experience is powered by his appreciation and skills for measuring and quantifying voice of the customer data. His motto: if you can’t measure it, you can’t improve the management of it.
The key to customer experience success is building a powerful business case for improvement. John has the unique ability to do this by triangulating the traditional data sources, such as surveys and contacts, with operational and process metrics and employee input.
Frank, straightforward and ROI savvy, John helps his clients get past the hype and find the true golden nuggets of a better customer experience. As John is often known to remark in a client briefing, “If you don’t have a headache at the end of this briefing, we haven’t done our job – you’re not working with us to make you feel good, you’re working with us to help you increase profitability.”
A highly sought-after speaker, John routinely shares his customer experience perspective with companies and organizations worldwide. John has spoken in more than 20 countries.
John and his wife Alice reside in Bethesda, Maryland.