Customer Experience Diligence For M&A Transactions
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Boost Your Mergers And Acquisitions Strategy With Trustworthy Customer Insights
In the complex landscape of mergers and acquisitions (M&A), knowledge is power. CCMC’s Customer Experience Diligence empowers you with privileged and unfiltered insights into the most valuable asset of all – your target’s customer relationships.
Why is this so important? Because the customer experience is now a key brand differentiator over both product and price.
Our Customer Experience Diligence provides critical market intelligence often overlooked in traditional due diligence and sheds light on hidden nuances that could significantly impact your acquisition decisions.
Traditional Due Diligence Vs. Exceptional Due Diligence
Traditional due diligence may only scratch the surface of the customer experience, often limited to obligatory reference checks with a few key accounts chosen by the target company.
CCMC’s Customer Experience Diligence fills in the gaps and offers a deeper, enriched understanding of the target’s customer relationships. Our customer diligence allows you to more easily see the immediate and longer-term potential or risk of the target’s most important asset: the customers.
By leveraging Customer Experience Diligence, you can fully explore the potential of your M&A targets, equipping you with the strategic insight necessary to make more informed and successful decisions. Don’t limit your M&A strategy – empower it with CCMC’s Customer Experience Diligence.
How Does CCMC Fortify Your M&A Strategy?
In an in-depth dialogue with key decision makers, we pose and answer the substantial, “golden questions” – those that tell you more than the question itself would imply.
Customer Experience Diligence probes the essence of the customer experience your target has cultivated and positions you to understand:
- Satisfaction across the key drivers of the customer experience
- Customer points of pain
- Competitive strengths and threats
- Value and growth opportunities
In an in-depth dialogue with key decision makers, we pose and answer the substantial, “golden questions” – those that tell you more than the question itself would imply.
Customer Experience Diligence probes the essence of the customer experience your target has cultivated and positions you to understand:
- Satisfaction across the key drivers of the customer experience
- Customer points of pain
- Competitive strengths and threats
- Value and growth opportunities
More than just a barometer of the current state of your target’s customer experience, our analysis and insights ensure you can fortify your M&A post-transaction playbook by:
- Identifying customer experience improvements deemed necessary to fulfill your investment goals
- Determining the strategic and operational customer experience prerequisites to post-transaction success
- Nurturing alignment on going-forward expectations with your target
Our CX Diligence Process For Mergers And Acquisitions
Our simple 4-step process is designed to be completed in lockstep with your sense of urgency. Customer Experience Diligence can be finished in as few as two or three weeks, and it includes:
- A kickoff meeting with you and your target
- Identification of five to ten of the target’s key accounts and the key influencers that should be interviewed
- Thirty to forty-five minute interviews with all key accounts identified
- Analysis of the data collected and presentation to your executive team in a sixty-minute round table briefing
