Leaders responsible for advancing their organization – whether in marketing, customer care, finance, brand, or overall strategy and direction – will want to read these two books by customer experience thought leaders John Goodman and Scott Broetzmann.
The books offer wisdom, cutting-edge content and practical examples to ensure your business returns on its customer experience investments.
Strategic Customer Service
By John A. Goodman, Vice-Chairman, CCMC and
Scott M. Broetzmann, President & CEO, Co-Founder, CCMC
Customer Experience 3.0
By John A. Goodman,